As we mentioned before, plant-based foods have received widespread attention, and they are slowly entering the public. People are more and more inclined to pay more attention to their own health problems, so plant-based foods are becoming more More and more attention is paid to the public, and now plant-based food accounts for a high proportion not only in food, but also in light drinks.
What are plant-based beverages? What is it good for? Plant-based beverages are plant-based beverages produced on a large scale based on plant-based raw materials. Plant-based beverages were a niche product a decade ago, mostly sold in organic stores. At present, they can be seen in every supermarket - the shelves are getting more and more full, and the variety is more and more abundant.
The reason for this is the huge market demand, and these products are especially popular among the groups from the 1980s to the 2010s. Today’s youth are the target group for plant-based beverages and a huge driver of market performance.
Here's a statistic showing the demand for plant-based beverages today and in the future. According to Global Data, the overall market for dairy and dairy alternatives will grow at an average annual rate of 3% between 2020 and 2025, while plant-based beverages are expected to grow at a rate of 7% annually, well above average growth rate. Especially in Europe and North America, the trend is very clear. Comparing the 2020 data with the 2025 forecast data, a clear bright spot can be seen, that is, a 21% increase in Europe and a 36% increase in North America. This shows the future trend. For a healthier future, plant-based beverages will be more and more popular.
It's not just that plant-based beverages are becoming more popular because they are healthier for people, but there is another natural reason why plant-based beverages are becoming more and more popular. Cash A large segment of the population opts for plant-based beverages because they have no other option but to look for milk alternatives. Did you know this? Between 66% and 75% of adults worldwide (depending on the region) cannot digest dairy properly because the lactase enzyme secreted in the gut decreases dramatically or disappears completely with age.
However, there are very large differences between regions: inhabitants of European regions are said to have gradually acquired the ability to continue to secrete lactase in adulthood, while lactose intolerance in Asia and Africa is already a problem. This is the norm: According to Euromonitor, about 85 percent of the residents there are lactase-deficient, and most are lactose intolerant, so plant-based alternatives have long dominated the market. Also, not just milk-like products, but also flavored drinks, shakes and yogurt.
Since a long time ago, there has been an abundance of variety on supermarket shelves. But milk varieties don't vary much if you don't take into account the fat content and the organic label. Plant-based beverages are different: almonds, soy and oats are undoubtedly the most popular varieties, but there is actually much more: rice, cashews, hazelnuts, peas, cocoa... the possibilities are endless. Not only the basic ingredients, but also the nutritional content of plant-based beverages contains many variations - while targeting nutritionally conscious consumers: soy beverages contain a variety of phytonutrients and unsaturated fatty acids, almond beverages are rich in crude fiber and vitamin E, oat beverages Drinks contain a lot of crude fiber and antioxidants. A large number of manufacturers also add calcium and vitamin B to their products to achieve a trace element structure similar to that of milk.
Now ,all food and drink products have started to be developed and distributed around the core of big health, light food and light drink. Among them, plant drinks occupy a larger market and become a leader in many new health products. In the future, as consumers' requirements for health and quality of life become higher and higher, the new trend of these health products will become the key to impress consumers!